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The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/xisuVftgZ1" / Twitter
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Hugo Boss responds to comedian Joe Lycett's name change - TheIndustry.fashion
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Comedian Joe Lycett changes his name to Hugo Boss to protest label's treatment of small businesses
Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style - The Poke
Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
UK: Comedian Joe Lycett legally changes his name to Hugo Boss | UK News
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Joe Lycett takes back own name after changing to Hugo Boss
Joe Lycett reveals impact of legally changing his name to Hugo Boss - The Irish News
The Story of Joe Lycett: A Scent with a Meaning and a Person with a He – Palm Safe
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
Joe Lycett Is No Longer Legally Named Hugo Boss | Exclaim!
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Hugo Boss (nee Joe Lycett) | pink fish media
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News